UK-based mental health platform, The Lily-Jo Project, launches new self-care awareness campaign to support the public in the aftermath of Covid-19
On Saturday, August 21 to Sunday, August 22, The Lily-Jo Project will host its first ever awareness campaign: “The International Weekend of Self-Care”.
Inspired by the global pandemic and the heightened focus on health and wellbeing, this campaign aims to educate and raise awareness about what self-care really means, what it doesn’t mean, and what good self-care practices look like in the real world.
As the backbone of the campaign, The Lily-Jo Project will provide a dedicated library of articles, handouts, worksheets, and podcasts all about self-care and the role that it plays in maintaining good mental health. Resources will be provided for adults along with children and families.
Supporters of the campaign will be invited to assess their own level of self-care, explore different self-care techniques to try at home, and share their self-care tips on social media via The Lily-Jo Project’s Facebook and Instagram pages using the hashtag #iwosc.
In support of the campaign, pop artist Lily-Jo will also be releasing a new single entitled “Diamond” on August 6. This song is a call to individual confidence, strength and action in the wake of Covid-19 and will serve as the anthem for the awareness weekend. You can read more about the song here.