Indie Artist Promotional Tip #25
From CLG Distribution:

Fans become fans because they LIKE your music, but they are naturally curious about the person behind the music and LOVE getting to know you even more than they like your music. Don’t overmarket to your fans. Build relationship with them.

To learn more about distribution, please visit

About The Author

David C. Coleman is the President of and a contributor to the site as well as He has been in the music business since 1991 in many different roles - drummer; independent recording artist; Senior Buyer for the largest independent music distributor in the country; publicist; current owner of his own Christian music distribution and record label company. He has an (un)healthy passion for South Florida pro sports teams including the Miami Dolphins, Miami Heat, Miami Marlins and the Florida Panthers.

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