Copyright © 2010 by David C. Coleman
If you have music to sell you are in business – like it or not. The old adage, “it takes money to make money” holds true for the music business as well. You can always travel the pathway of the guerrilla marketer – hustling your music to every social networking site on the planet, but that is a long and winding road. When it comes to generating music sales, marketing is the key. Great music, professional packaging and sheer genius are only part of the equation. Exposure is king! Nothing can take the place of hiring a competent team of professionals to handle the various label-oriented tasks that are a part of any successful marketing campaign. I’ve met artists with great music who never succeeded because their music never made it to the ears of the music-buying public. I’ve also seen some pretty mediocre artists do very well because their music found life beyond the four walls of their bedrooms. The methods for reaching your target audience are in transition, but one thing remains true – a team of competent professionals can help you reach your goal much quicker. When considering an album release, plan to spend 3-4 times as much marketing the product as you spent recording it. Plan ahead. Seek out professionals with proven track records of creating success for other artists and hire them to take up your cause. If you did your homework and found legitimate professionals to partner with, you’ll be glad you did.