Reach Records rapper Tedashii and the world’s largest cleft charity, Smile Train, are joining forces to launch the social media #SmileTrainChallenge. The campaign will bring awareness of the issues faced by children around the world living with untreated clefts and help raise funds to transform their lives by giving them the power of a forever smile and healthy lives through cleft repair surgery and comprehensive cleft care.
“Smile,” the latest single from the charity’s newest Goodwill Ambassador inspired the #SmileTrainChallenge. It’s a song about not giving up, but rather, rising up and exposing the beauty of individual and collective victories each day. The track falls under the new ethos Tedashii has adopted entitled Never Fold—a renewed creative vision about celebrating life in the midst of adversity.
“The smile on a child’s face is a precious gift,” said Tedashii. “I’m honored to support Smile Train’s vision of transforming the lives of children around the globe. Please join me and Smile Train to help give kids and their families’ new lives, one smile at a time.”
“We are grateful for Tedashii’s support and efforts to help children with untreated clefts. His kind heart and caring spirit make him the perfect fit for our organization,” said Susannah Schaefer, CEO of Smile Train.
Through the #SmileTrainChallenge cross-platform social media campaign, Tedashii fans will learn about Smile Train’s work. The two partners will amplify the awareness and giving message through the release of a music video that features Tedashii’s live performance of “Smile” and the international efforts of Smile Train.
Watch Tedashii’s #SmileTrainChallenge message:
To learn more about Smile Train’s work and to make a donation, visit smiletrain.org/Tedashii.
Source: TKO Marketing