PREMIERE AIRING SCORED 3.5 MM TOTAL VIEWERS
AND 3.0 HH, 1.1 P25-54 (LIVE +3)
NABS BEST NIGHT FOR NATGEOTV.COM;
PROMOTION ACROSS NATIONAL GEOGRAPHIC PLATFORMS DRIVES SOCIAL REACH
TO 39.7 MM PEOPLE
NEW EPISODE APOCALYPSE PREMIERES THIS SUNDAY, APRIL 10, AT 9/8c
National Geographic Channel’s Sunday night premiere of THE STORY OF GOD WITH MORGAN FREEMAN —- hailed by viewers on social platforms as “fascinating & insightful new series,” “awesome” and “speechless” —- set record ratings for the network, with 3.5 MM persons 2+ tuning in to the premiere, marking the fourth most-watched telecast of all time for NGC US and the highest total viewership in 2016 to date (Live +3).
The premiere airing at 9/8c on Sunday, April 3, THE STORY OF GOD WITH MORGAN FREEMAN: BEYOND DEATH, garnered a 3.0 HH rating and 1.1 P25-54 (Live +3).
Furthermore, THE STORY OF GOD WITH MORGAN FREEMAN show site (natgeotv.com/storyofgod) generated 800,000 page views leading up to premiere, resulting in the best night for natgeotv.com. For last Sunday night’s premiere, the show site garnered a 31 percent increase above daily visitor average, propelling it as the network’s best-performing digital show extension to date. Also, “Who Is God?,” a video from the network’s companion digital series, “Street Spirituality,” garnered over 1.6 million total video views.
Marking the first global tent-pole premiere utilizing the power of the newly formed National Geographic Partners’ social reach, social promotion reached 39.7 MM people, and drove nearly 500 K engagements during premiere lead-up. Digital content produced across National Geographic was seamlessly promoted across social accounts, leveraging the power of the brand to build a highly visible social campaign.
THE STORY OF GOD WITH MORGAN FREEMAN continues this Sunday, April 10, at 9/8c with APOCALYPSE. Host Freeman examines both the past and the future to determine what various faith traditions predict about the End of Days. His journey takes him to the desert, where he pores over the Dead Sea Scrolls, and to Rome to decode the enigmatic Mark of the Beast: 666. A meditative session with one of Buddhism’s holiest men begins to realign Morgan’s perspective — what if the apocalypse is not a planetary bloodbath, but rather a mental paradigm shift?
About National Geographic Channel
The National Geographic Channels (The Channels) form the television and production arm of National Geographic Partners, a joint venture between 21st Century Fox and the National Geographic Society. As a global leader in premium science, adventure and exploration programming, the Channels include: National Geographic Channel (NGC), Nat Geo WILD, Nat Geo People and Nat Geo MUNDO. Additionally, the Channels also run the in-house television production unit, National Geographic Studios. The Channels contribute to the National Geographic Society’s commitment to exploration, conservation and education with entertaining, innovative programming from A-level talent around the world, and with profits that help support the society’s mission. Globally, NGC is available in more than 440 million homes in 171 countries and 45 languages, and Nat Geo WILD is available in 131 countries and 38 languages. National Geographic Partners is also a leader in social media, with a fan base of 250 million people across all of its social pages. NGC contributes over 55 million social media fans globally on Facebook alone. For more information, visit www.natgeotv.com and www.natgeowild.com.
Source: National Geographic Channel