Without a doubt, no label in CHH is more recognizable to the public or carries more weight with fans than Reach Records. The seminal Unashamed Tour embarks on its fifth go-around this November, kicking off tomorrow in Charlotte, NC and featuring the entire Reach Records stable of artists, with the notable exception of the semi-retired Trip Lee. Reach flagship artist Lecrae will appear at select stops on the tour and Collision Records capo Swoope will be a special guest throughout the duration of the five-city road show. For a full list of the tour dates, and to see if it’s coming to a city near you, visit Reach Records’ website.

In anticipation of the tour’s debut, a brand-new, official tour single, “Now They Know,” was released today.The banger features an eclectic, jarring beat full of industrious, grating sonics featuring switchbacks and changeups galore. Newest 1-1-Six members KB and Andy Mineo impart opening salvos of dexterous, versatile lyricism. Derek Minor and Tedashii follow with more exceptional boasts of boldness delivered with cadences which vary from smooth to staccato. Lecrae saves some heat for the end by capping things off as he tears the track out of the frame.

This release should get fans amped up for the forthcoming tour and whet appetites prior to Lecrae’s highly-anticipated second installment of Church Clothes, due on November 7th. Now you know!

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